
Hanna Andersson can be compared to Boden, Garnet Hill, and Gymboree – all of those retailers specialize in upscale children’s apparel and fashion. But Hanna Andersson is more than just kids clothing. The retailer also offers sleepwear for the entire family and a separate fashion line for women. The company was founded by Gun Denhart and her husband Tom. They saw value in Swedish traditions, high quality materials, and environmental responsibility.

Tom Denhart remained the company’s creative director until 1995, when Phil Losca took over as a CEO and President. The original founders sold Hanna Andersson for $175 million in 2001. The company changed hands a few times afterwards, and now belongs to Sun Capital Partners. Gun Denhart remained involved in the company as one of the Board of Directors until 2007.
The company’s main focus was always children and their welfare. Gun Denhart is also very supportive of worker’s rights. She advocated her support through worker-friendly workplace policies and always encouraged a healthy balance between work and family. Moreover, Hanna Andersson donates 5% of their before tax income to various charities benefiting children. In fact, Gun Denhart was so active and so known in Oregon that she was named a “Woman of Achievement” in 2013 by Oregon Commission of Women for her tireless efforts in children’s welfare and workers’ rights advocacy.
In addition to high quality and trendy children’s clothing, Hanna Andersson also offers a line of various accessories and backpacks for kids. Backpacks can be embroidered and monogrammed – it’s not easy to keep track of your backpack when you are in Pre-K, right?

Hanna Andersson’s Swedish approach to production and design means that items are not only beautiful and comfortable, but also durable, so your money is well worth here. Swedish culture is all about longevity and high quality, and Hanna Andesson personifies that perfectly.

While clothing from Hanna Andersson is not famous for its bottom dollar price, you know you are getting quality and can still find a few ways to save. The retailer hosts big back-to-school sales and offers special savings via email newsletter coupons. Email list members get special invitations to sales events, extra promotions, and discounts. If they invite other friends to join in, they get a discount for that too.

Hanna Andersson still has mail-order catalogs, in addition to physical stores and a website, and your coupons will work no matter what way of shopping you prefer.
Finally, Hanna Andersson is an environment-friendly company, making their products from organic cotton that is grown sustainably. No harmful chemicals or toxins enter clothing items that are made for kids and families. This is again a part of company’s focus on children’s welfare.

5 Surprising Things about Hanna Andersson:


We are calling all beauty lovers who like to save, whether they shop at Ulta or prefer Sephora. We have some amazing tips and comparisons between those both stores that are definitely worth of your attention. Our focus is Ulta, but we will definitely mention Sephora just to show you the price difference and the benefits you can get from one or another.
What savings will I have at Ulta? What are the best frugal strategies and how to never miss a deal? These are the questions we will explore further:
Our answer is definitely yes! The process online or in-store is extremely easy and free, but it will give you points each time you spend your hard-earned $. You will be awarded $3 per 100 points and will get a free birthday gift. Sephora also has similar program called Beauty Insider with different membership tiers and different point system.

This is essential if you want to be in the know and never miss sales and special deals. Even if you don’t like receiving marketing emails, let this one be an exception because the deals are amazing and you will likely get multiple coupons in every email.

Yes, you definitely should and as early in the year as you can. You have to spend $450 to become platinum and then enjoy extra perks, sales, 1.25 points per dollar versus 1, and many other perks. There is also a Diamond level, but it can be achieved after spending $1,200 per year, so we don’t recommend it. Sephora also has different tiers of loyalty, but we like Ulta better because of its simplicity.

Bonus offers are times when members get 5x the amount of points for purchases. Those days are announced via marketing emails, so this is another reason to get them. Sephora also has “extra points” days and they are just as good, but given the more expensive prices overall, we’ll stay with Ulta.

Ulta has virtually the entire salon under one roof, where you can get your nails, hair, brows, and make-up done and a few times per year you can get extra points for that, 5 times extra. Sephora doesn’t offer all those services, but you can get a makeover there.

We say yes, because 2,000 points will give you $125 off and that’s a serious amount that you can definitely use for something big. Statistics show that people don’t often use the smaller amounts of savings and lose that free money.

Ulta is beautiful because you can find drugstore items there and use manufacturer coupons for those purchases in addition to store coupons. This is impossible at Sephora because they offer only high-end makeup and beauty items.

This depends on a few factors. Yes, physical stores have more sales and discounts, but if you don’t have a store close by, you might be better of just shopping online, if you can get free shipping.
Check out online “Buy More, Save More” page and “Gift with Purchase” offers. There is always $3.50 off $15 coupon.

Ulta is known to host “Beauty Breaks” on Wednesday’s midday for 4-6 hours when shoppers can get a free gift with purchase after spending a certain amount on a specific product.
This applies for both Ulta and Sephora. Both stores offer samples with purchases not only online, but in store too, so always ask for some.

This wonderful event happens twice a year in Ulta, spring and fall, and you should definitely shop during those times for up to 50% discounts. Sephora holds its own Beauty Insider sale in spring and runs it based on tiers, but the savings are less plentiful and the entire deal is a whole lot more complicated.

Yes, you should check out Raise.com or Gift Card Granny and get discounted cards that can get you anywhere from 2% to 10% savings. Sephora also accepts such gift cards.

You can return an item you bought in 60 days for any reason and you will get a full refund. There is one condition though – at least 80% of product should remain in the container, so no free makeup usage and returns. There is a bonus – if you got any free gifts with purchase, you can keep them even if you return the item you got them with.

All in all, our love is with Ulta, simply because it seems to be catering to a wider range of budgets than Sephora does. Other than that we love beauty, so we have to like Sephora and its luxury brands too.